Beneath three rustic chandeliers on a stool top inside Apura Juicery & Coffeehouse sits Brianna Salerno with no makeup on her face – a strange occurrence, she says, considering she’s a makeup artist. In between sips of her Green Juice made with kale, apple, celery, cucumber, spinach and lemon, Salerno notes, “My skin feels so good.” She’s three days into the cold-pressed juice and plant-based cleanse Apura owner Susan Mussaffi designed only months ago.
Q: When was the moment you knew you wanted to be a fashion designer?
I wanted to be a fashion designer at a very, very young age. I think it must have been around 13 or 14 years, when I liked to watch the tailors in my mother’s atelier, where all the custom clothes were made in the house. I would hang out with the cutters and the tailors and they used to love me. I used to just play around with scissors and cut cloth and I loved it, so I knew that I wanted to do this.
Usually, my phone is an extension of my hand – wiring me to a never-ending stream of emails, text messages and social media accounts. St. Pete Beach’s milky sands and cool, transparent waters had me detached. My device stayed tucked away with my belongings while I got a dose of UV rays and seafood.
“An apple a day keeps the doctor away.” Looking back several decades on this planet, say to the 1940s, this is one of the few expressions we can recall that had to do with staying healthy without a doctor’s permission. It shows that today’s emphasis on healthy eating – the popularity of super foods such as blueberries – is not exactly novel. But it’s still been a long road for health maintenance to become an important part of the health care industry.
Whether at work, home, in a relationship or with friends, the ability to communicate ideas and feelings effectively is invaluable. And, while we can’t necessarily change our IQs, we do have the capacity to enhance emotional intelligence. The term is a catch-all for self-awareness, emotion management, self motivation, self confidence, understanding for others and relations with others.
Ellie Vail secured the first retailer to sell her jewelry line the way any young, smart entrepreneur would – through Instagram. “I was on Instagram searching through hashtags and I saw [Lilli & Tori] boutique and sent a comment, and within that week, she placed an order with me,” Vail says.
Vail grew her business within months from an Etsy.com boutique to a line that’s retailed in 14 different local storefronts and national online shops.