North America’s First Conrad Resort Property Is Opening This Fall, And It’ll Be Right Here In Fort Lauderdale
The first Conrad resort property in North America is set to open this fall, and it’ll be located right on Fort Lauderdale Beach.
Andreas Ioannou, CEO of developer Orchestra Hotels and Resorts, said Fort Lauderdale was the right place to introduce a new Conrad condo-hotel property because of its up-and-coming nature.
“We believe in Fort Lauderdale. We like Fort Lauderdale. We understand the upside potential of Fort Lauderdale,” he said.
The Conrad Fort Lauderdale Beach resort and its accompanying luxury Ocean Resort residences will be comparable only to properties the luxury hotel chain has introduced in Asia. The nearest Conrad in Miami—which was listed for sale in July—is a hotel but not a resort.
The 24-story condo-resort property includes a 4,000-square-foot fitness center overlooking the Intracoastal Waterway, a boutique spa, and a sixth-floor pool deck as well as a private beach club called Sky Beach (sand included).
What’s more, a 10,000-square-foot glass-enclosed space, called the Jewel Box, will connect the resort’s east and west towers. It offers rentable high-tech meeting and event space with panoramic views.
Between the addition of the Conrad resort and the announcement of the forthcoming Four Seasons, Ioannou said he imagines Fort Lauderdale will soon be “perceived as a more upscale destination.” However, he said he doesn’t think the luxury hotel will be “stuffy” and “overstated."
“We want this to be a very vibrant, energetic luxury hotel, like what you can find in South Beach, or what you can find in LA, or maybe London or New York,” he said.
Typical units at the condo-hotel (not counting the penthouse) start at $400,000 and reach upward of $1 million. Ocean Resort residents will not only earn instant Diamond-level Hilton Honors membership status (along with 100,000 points) but also receive twice daily housekeeping and complimentary laundry service.
They’ll also have access to a private car service and a house yacht to explore the surrounding area and Atlantic.
“What we believe is unique to our property is what we are creating in terms of the lifestyle,” Ioannou said.
The property and its decor were designed to reflect the idea of a luxury yacht—from wavy architectural features to beachfront villas—and the hotel’s signature restaurant will emulate that.
Chef Alfredo Alvarez, formerly the executive chef of Miami’s Sea Salt & Pepper (now Seaspice), is consulting on the oceanfront dining concept being developed for the Conrad Fort Lauderdale Beach.
The menu will incorporate ingredients from Mediterranean countries—such as Turkey, Greece, Morocco and Croatia—that few local restaurants focus on, according to Alvarez.
“[Alvarez’s] cuisine is simplistic but very tasteful, and that’s what northern Mediterranean foods need to be,” Ioannou said.
Alvarez said he hopes to introduce the restaurant’s clientele—whether nearby visitors from Miami, Boca and Palm Beach, or tourists from the Midwest—to the type of cuisine travelers to Europe have experienced.
“It will inform them about the cuisine and what is there,” he said.
Wild-caught fish imported from France, Spain and Greece, including fresh branzino, will be found on the menu. Currently, Greek fine dining restaurant Estiatorio Milos in South Beach is one of the few South Florida eateries that import seafood from the Mediterranean.
The high-end Mediterranean restaurant will cover 5,000 square feet of indoor space and nearly 4,000 square feet of outdoor patio. In that outdoor space, chef Alvarez wants to introduce a Saturday and Sunday brunch, modeled after the lounge-y brunch party atmosphere popularized by the St. Tropez-inspired Bagatelle restaurant.
Check out photos of the resort and restaurant below:
A previous version of this story incorrectly referred to the pool deck and activity center as the Sky Beach. The Sky Beach is its own entity and can also be found on the sixth floor.