Limited-Edition Sweeties Line Features South Florida Athletes And Benefits Local Hospital
Miss the good olâ€™ days of seeing your favorite athletes smile back at you as you sat at the breakfast table, eating a bowl of Wheaties?
Well, Wheaties isnâ€™t bringing those boxes back, but ITâ€™SUGAR is launching the retro favorite in a modern way, alongside two South Florida star athletes.
The sweet experiential candy retailer has partnered with Miami Dolphins running back Jay Ajayi and Florida Panthers center Vincent Trocheck to launch Sweeties, a limited-edition collection of the athletesâ€™ favorite candies.
Jay Ajayiâ€™s line is Sugar Rush and Vincent Trocheckâ€™s collection is called Trochex Mix. Twenty percent of the proceeds will go towards the playersâ€™ charities of choice: The Nicklaus Childrenâ€™s Hospital in Miami and Childrenâ€™s Hospital of Pittsburgh Foundation.
The Sugar Rush box contains yogurt-covered pretzels, chocolate malt balls, milk chocolate sandwich cookies and milk chocolate cookie dough. Trochex Mix is filled with blue raspberry gummy rings, Sour Power Quattro Doubles, wild cherry gummy bears and beary blue razz gummy bears.
Sweeties are available at itsugar.com and in select ITâ€™SUGAR stores for $14.99.
Photos courtesy of ITâ€™SUGAR
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