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LUXnow Mobile App Lets Users List, Discover And Book Luxury Automobiles

Recently launched app LUXnow aims to enhance the luxury sharing economy—all with the touch of a button. 

Users of LUXnow are able to rent high-end, luxury cars for a prescribed amount of time. Launched initially in South Florida with exotic cars from brands like Bentley, Ferrari, Lamborghini and Range Rover, LUXnow will soon expand nationally to include villas, yachts and private jets. 

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Co-founders and brothers Anthony and Gary Marotta founded LUXnow in response to the current consumer trend of renting instead of owning. According to a 2015 study by PricewaterhouseCoopers, 43% of U.S. consumers agree that owning products feels like a burden. 

The Marotta brothers are also co-founders  of Carefree Lifestyle, a Miami-based exotic car rental and luxury concierge service. They noticed a void in the luxury rental market as owners’ idle assets were incurring expenses and renters didn’t have a clear-cut path to obtain the luxuries they desired. 

Those two problems were the driving force behind LUXnow, which hopes to capitalize on the booming sharing economy by providing a solution for both owners and renters. 

LUXnow is currently only available in Miami, Palm Beach County and Broward County, with plans to activate in New York, Los Angeles, San Francisco, Las Vegas and other cities soon. 

For more information about the app, visit luxnow.com.

Photos courtesy of LUXnow 


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