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Pitbull Is Florida’s New Travel Ambassador To The World, And He’ll Be Giving Our Beaches Their Chance To Shine

Pitbull, the unofficial ambassador of the 3-0-5, has been named the official ambassador of the entire Sunshine State.

Visit Florida made the announcement about its partnership with Mr. Worldwide on Tuesday during the Florida Governor's Conference on Tourism in Tampa.

The state's tourism arm is hoping that partnering with the South Florida rapper responsible for every other song on the radio will help strengthen Florida travel experiences among Hispanics and millennials around the globe.

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“Pitbull is certainly ‘Mr. Worldwide,’ but he’s also a native Floridian with a true passion for the Sunshine State,” Paul Phipps, chief marketing officer for Visit Florida, said in a press release. “Aligning our two brands not only allows us to have a Florida ambassador who can help tell the authentic story of the state’s diverse travel experiences, but provides us a platform to reach a new generation of travelers through his global fan base.”

So what's this mean for Florida?

Pitbull will be making promotional appearances, holding concert meet-and-greets, putting out social media calls to action on Visit Florida's Facebook page, and even making Florida the backdrop of future music videos.

Yep, that's right, Florida's beaches will get their fair share of exposure in the upcoming music video for Pitbull's aptly named single "Sexy Beaches."

The social media-savvy Armando Christian Pérez (that's his real name, folks) will also feature Visit Florida's #LoveFL hashtag on the video screens at his concerts around the world, as well as during his live New Year's Eve special in Miami airing on Fox.

Speaking of which, listeners of iHeart Radio's "Elvis Duran and the Morning Show" will be able to enter to win daily prize packages to Miami and VIP passes for the New Year's Eve show during Visit Florida's week-long takeover of the radio show.

Sounds like it won't be long before some more international love starts pouring into the Sunshine State.


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