South Florida will soon be watching football games at the Hard Rock.
No, not the Seminole tribe's hotel and casino in Hollywood, but at the renamed football stadium that plays host to Miami Dolphins and Miami Hurricanes football games.
The temporarily titled New Miami Stadium now has a new sponsor and new name: Hard Rock Stadium. Officials made the announcement Wednesday afternoon at a press conference.
"The Hard Rock brand is all about entertainment, and we couldn't be more excited about the partner that we have," Dolphins President and CEO Tom Garfinkel said at the conference.
The venue was briefly called New Miami Stadium until the sponsorship agreement with Hard Rock International, owned by The Seminole Tribe of Florida, was reached. Originally named for late Dolphins owner Joe Robbie, the football stadium has had several other naming sponsors, with former venue names including Sun Life Stadium, Land Shark Stadium and Pro Player Stadium.
The stadium has also undergone a $500 million renovation, adding new video boards, additional suites, and most importantly, a canopy structure to provide shade over the stands. Hard Rock Stadium will debut its completed makeover during the Miami Dolphins and Tennessee Titans' preseason matchup on Sept. 1, followed by the Miami Hurricanes' season opener against Florida A&M on Sept. 3.
"I think you'll see the transformation from what it was two years to what it is today is quite remarkable," Garfinkel said. "It's truly going to be a global entertainment destination, and when you think about the best international soccer, the best players in the world, they'll be playing here in Hard Rock Stadium. When you think about the best artists in the world, and concerts, it'll be here at Hard Rock Stadium."
In addition to hosting Dolphins and Hurricanes home games, as well as Super Bowl LIV in 2020, Hard Rock Stadium has formed a partnership with the Brazilian National Team to host six to seven soccer games over the next several years.
Garfinkel also announced that the first match of the International Champions Cup featuring Real Madrid will be played at Hard Rock Stadium in 2017.
Here's a look at the new Hard Rock Stadium:
Hard Rock Stadium; 2269 NW 199th St., Miami Gardens