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World's Largest Pure Grown Diamond Unveiled Just in Time for Valentine's Day

Pure Grown Diamonds unveiled the first-ever, world's largest, laboratory-cultivated white diamond this morning at Fort Lauderdale’s Carroll’s Jewelers, located on Las Olas Boulevard.

The 3.04-carat, near colorless, round stone diamond that was unveiled is certified by the International Gemological Institute and will go on sale online sometime next week. The diamond retails for $23,000 compared to that of an identical earth-mined diamond priced at $40,000.

Fort Lauderdale's Carroll's Jewelers and West Palm Beach's Wilson's Jewelers are the only two stores in South Florida to carry Pure Grown Diamonds, and they’re two of only 25 nationwide retailers to carry them.

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While the two stores won’t be carrying the 3.04-carat diamond, they do currently carry laboratory-cultivated diamonds that are 1/3 to 2.5-carats.

According to the International Gemological Institute, Pure Grown Diamonds are indistinguishable from mined diamonds, even under a microscope, yet they cost 30 to 40 percent less than a mined diamond.

The process Pure Grown Diamonds goes through replicates the earth’s process of crystallizing carbon into a diamond. They are cultivated from a carbon seed in a microwave plasma chemical vapor deposition chamber and mature within six to 10 weeks.

This technological advancement is conveniently occurring right before Valentine’s Day, when it’s estimated that approximately six million American couples become engaged.

“Pure Grown Diamonds are the reasonably-priced, eco-friendly, conflict-free preference of shoppers seeking value,” says Pure Grown Diamonds President and CEO Lisa Bissell.

Most men spend 25 percent of their annual salaries on diamond rings and with diamond prices up 75 percent since 2009, shopping for jewelry can send customers into “sticker shock.”

"Pure Grown Diamonds are not artificial; not synthetic; not cubic zirconium; not costume jewelry. They are diamonds," Bissell emphasizes. “The only difference between a mined diamond and a Pure Grown Diamond is that one is grown in a lab and the other is grown under the earth's crust.”

Pure Grown Diamonds carries an impressive collection of earrings, bracelets, necklaces and rings with many of the company’s jewelry pieces priced as low as $300. Their quality, 1-carat diamond stones are priced from $1,000 to $3,000, where as a 1-carat earth-mined diamond starts at $5,000 and can cost more than $10,000.